Roots of Fight: Overpriced and Overrated Apparel

Roots of Fight rides the coattails of celebrities to support their brand, while ignoring everyday people that have spent a plethora of hard earned cash for their overpriced clothing.

I have nine Roots of Fight shirts (and one hoodie; the navy blue BJ Penn one). They are great shirts; very comfortable. However, they aren’t worth $40 plus shipping. If I could go back in time, I probably wouldn’t have spent the money I did for all the clothing, based on 1.) the customer service is weak in comparison to other companies, and 2.) I just don’t support their ideas in regards to advertising and poor sales.

The thing that makes me smirk is that I just found out they blocked me on Twitter back in December, all because (in response to their winter/Christmas sale) I posted, “Very underwhelming sale. Shipping costs are outrageous and nullifies the marginal discounts on the site.”

Yikes.

So, your sale that drops the $39 shirt down to $33 which will be nullified when shipping comes into play gets called out and you block me… for that?

Roots of Fight, your business model and customer service blows.

The older I get, the less I give a fuck about giving my hard earned money to companies that don’t really give a rat’s ass about its customer base. I believe in paying money for nice things, but their clothing material isn’t of higher quality than anywhere else where you’d find something soft and comfortable.

Roots of Fight spent almost a year advertising for a clothing line featuring The Rock, and then when they didn’t deliver, they didn’t have the testicular fortitude to confront consumers about the bait and switch. The Rock smartened up and signed with Under Armour. Under Armour might have expensive clothing, too, but at least their shipping costs (and the threshold for free shipping) and sales actually make sense.